Privacy Policy

1. Introduction

At Critera, we prioritize data transparency and client privacy. This Privacy Policy outlines how we collect, handle, and protect your information when utilizing our creator distribution intelligence tools and platform.

2. Information We Collect

We adhere to data minimization principles, collecting solely what is necessary for service routing:

Public Channel References

• Public channel usernames (@handle) or content post URLs
• Contact email address for order notifications and service receipts
• Aggregated public channel health and retention benchmarks

Technical & Analytic Information

• Browser user-agent, device category, and regional IP location
• Campaign attribution metadata (UTM tags and tracking tokens)

3. How We Use Your Data

Your information is used strictly to:

• Deliver calibrated algorithmic signals and retention pacing optimization
• Transmit order confirmations and distribution status updates
• Prevent fraudulent transactions and safeguard platform integrity
• Enhance our machine learning models for organic discovery matching

4. Security & Strict Zero-Credential Policy

We strictly enforce a Zero-Credential Policy. We do not solicit, handle, or store personal account passwords, authorization tokens, or two-factor security codes. All platform communications are secured using 256-bit SSL encryption, and payments are handled via PCI-DSS Level 1 compliant processors.

5. Third-Party Sharing

We never sell, rent, or trade your personal or business data to third-party brokers or advertisers. Data is shared exclusively with necessary technical service providers (such as cloud infrastructure and payment processing partners) solely to execute platform services.

6. Contact Information

For inquiries or privacy-related requests, please contact our Data Protection Team: